Schema markup helps people find your website easily and have them know what your business is all about using rich snippets
It is important that your site appears on google but what’s more important for it to appear with the right information and data.
If you are seeking to know what schema mark up can add to your business website, you just landed at the right source.
What is Schema Markup?
Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.
That’s a definition of schema markup
While searching google, you’ve come across some beautiful display that Google shows you for a particular term. That is schema mark up at work.
Schema Mark up otherwise known as rich snippets, help people who search on google, bing, yahoo, and Yandex get the right information they want in a contextual manner. Now that’s context beating content on SERPs.
How Schema Helps Boost Your SEO.
The schema is displayed according to searchers intent. This can help you increase your content CTR (Click through Rate) even when your page isn’t ranking first on the SERP.
The magic that Google perform is that it recognized part of your content that very well describes what the user is searching.
Demystifying Schema Markup.
I came across one of my own content appearing with a schema mark up (rich snippets) even though I was not ranking number one for it.
That’s good evidence of what I’m about to teach you here.
The Image above shows a result for the search phrase “Who is the founder of NNU”
Google understood this searchers intent and presented the correct information by rendering the snippet.
The mark up is otherwise known as “Person.” users who search for the exact term will get the same result, either on Smartphone or PC.
That’s what I mean by boosting your SEO and winning the competition over by providing better information using schema mark up.
Now that you know the importance schema markup, why don’t learn how to implement them? Read the next paragraph to find out.
Types Of Shema Markups
- Book Reviews
- Local Business
- Software Applications
- TV Episodes
Check out the type of schema markups and their uses structuredseo.com
How to Implement Schema Mark Up For WordPress Websites.
Sometimes these markups do not need to be implemented and you will still get exact results.
Google or other search engines understand tags in contents.
Therefore they would read what the text in the tag describes.
The crawler grabs the tag alongside the next paragraph and that’s a snippet gotten.
Crawlers go as far as crawling from H1 Tag to H3.
These are considered to be where your vital information should lie.
These tags are the structure that crawlers use to index snippets.
H1, Is often for the title while H2 as subtitle and H3 as the sub-subtitle tag.
The schema markup result is gotten from the H3 tag.
The crawler takes along the first 300 meaningful characters to the heading and indexes it on Google.
So, while writing, add tags with keywords where necessary in your content.
It is something that you should never miss while writing. It increases user experience for reading.
How to Add Shema To WordPress Pages Using Plugins.
CMS like WordPress Utilize Plugins to add the schema markup.
These plugins allow you to create schema data for each webpage available on your site.
It is easy to set up, in just a few clicks you will get it done.
Schema Plugins for WordPress.
The following plugins will allow you to enable rich snippets on your WordPress site.
They are all easy to set up without any stress.
P.S NOTE: that you can only use one out of these plugins and it will still work fine for you.
If you, however, use tow at a time, you may get compatibility warning or issue. so use ONLY one.
Another Way you can implement schema markup is with the Google structured data markup tool via the Google search console.
In just a few clicks you can just add the schema markup. The Step-by-step guide below will show you how to do it for individual pages.
How to Add Schema Markup with GSC
- Log into Google search console account and navigate to the old account
- Go to Structured Data>Data Highlighter.
- Click on start highlighting to get started.
Start highlighting by configuring the type of item that you want Google to show on SERPs.
Configure the page according to your own needs, see the video below shows a quick step how I set up mine.
The video should help you add structured data to your articles, reviews, recipes or any type of item you want to add to your WebPages.
How Long Does it Take for Structured Data to Appear in SERPS?
Once you’ve added the schema markups using the Google structured data highlighter tool.
The next crawl that Google is going to happen on your site will affect pages that are added using the data highlighter.
The snippet will appear when people search for questions or phrases relatively close to your article.
I hope this article has helped you add schema mark up to your WordPress website
Have you experienced your site ranking with a featured snippet?
let us get to hear from you.